Qualitative Research Case Study | Product Development CONCERN: As we refine our company’s website, how can we be sure that we stay on track with our customers? Will they understand the new symbols we use? Will they be able to navigate the site easily? RESPONSE: Conducted a series of One-on-One Interviews with customers to track interface and navigation options. Customers would navigate through website and give feedback on design. IMPACT: Development of the website continues, incorporating feedback from customers that eased navigation issues.